Our new daily feature celebrates key moments, launches and campaigns in global travel retail.

Today’s image comes from Singapore Changi Airport, courtesy of DFS Group Regional Merchandising Manager Patricia Sim Meng Chai, where Chivas Brothers International Brand Ambassador Darren Hosie hosted master classes for consumers and the DFS team over the past couple of days.

The subject of all the attention? Captain’s Reserve, described by Pernod Ricard-owned Chivas Brothers as the first major single malt to be finished in Cognac casks.

The new expression is a tribute to Captain William Smith Grant, great-grandson of George Smith, founder of The Glenlivett. The Captain fought in World War 1 in France and later played a key role in the post-war, post-US prohibition Scotch whisky revival in the UK and US.

Captain’s Reserve has a domestic market RRP of £45-48 (US$60-64 or local equivalent). It has made its Asia duty free debut at DFS Changi.

Darren Hosie (fourth from left) and Patricia Sim Meng Chai (second from right)

[DFS has introduced Captain’s Reserve at Singapore Changi Airport. Click on the YouTube icon to view in close up.]