INTERNATIONAL. “To kick-start a vigorous new growth curve” is the goal of Nestlé International Travel Retail (NITR)’s ambitious updated vision for confectionery & fine food sales in travel retail.
The ultimate target? To deliver US$10 billion in category sales within ten years, which means reigniting growth, engaging better with consumers, ensuring the offer is more relevant than ever, and leveraging the major drivers of the business better than ever.
In this Spotlight eZine dedicated to the challenge of reaching that target, we examine those drivers, outline how NITR believes they must be activated and assess the vast potential of this core category.
We speak to NITR General Manager Stewart Dryburgh about the path forward, in which the company is inviting everyone involved in the category – brand owners, retailers and airports – to take part.
Importantly, while chocolate will remain critical, there is potential to further develop the offering in other food sectors that can contribute to this new wave of growth.
The Moodie Davitt Report is delighted to join NITR and the wider industry on this journey, and to outline the vision, strategy and key initiatives that will propel the industry towards ’10 in 10’.
Please enjoy this latest edition of our Spotlight eZine series with our compliments.
