SWITZERLAND. Montblanc has unveiled a pop-up store in Level 1 Airside of Zurich Airport promoting the luxury brand’s latest collections across different product categories. It launched on 5 July 2019 and will run for one month.
According to the brand, the new pop-up is an “immersive travel experience” that invites customers to “embark on a Montblanc journey”. The pop-up boutique offers different multi-sensory engagement areas that invite travelling customers to discover and customise Montblanc’s newest products.
The pop-up features the Spring/Summer 2019 eyewear collection, a wide range of leather goods including the #My4810 cabin trolleys, and a preview of the Fall/Winter 2019 ADV eyewear range, which is available for a limited time only.
