Mondelez World Travel Retail (WTR) has launched an interactive digital campaign involving TFWA World Exhibition & Conference attendees.
Celebrating Cadbury’s partnership with the Premier League, Mondelez WTR unveiled a digital scratch-card game at the TFWA Digital Focus Workshop this morning (2 October).
The competition is running until Thursday 4 October and is open to all Cannes attendees. Mobile phones can be used to enter on the campaign microsite, and attendees will have a chance of winning a Cadbury Daily Milk handmade chocolate football.
Winners can redeem their gift from the new Mondelez WTR booth (Riviera Village, RG5) by showing their winning coupon at the stand’s reception. [Prizes are subject to availability and must be collected at the Mondelez WTR stand by 5pm on Thursday.]
Cadbury’s Scratch & Win has also been introduced in several travel retail locations recently, and the Cannes competition gives attendees a taste of what has taken place.
“We are excited to give our industry partners and peers a feel of the Cadbury ‘Scratch & Win’ campaign here in Cannes,” said Mondelez WTR Head of Category Planning Ivo Knuesel.
“Through this digital activation we are not only reaching consumers in a way that is relevant and memorable for them, but also influencing shopper behaviour to drive footfall. Such digital games and competitions are fun and an engaging for shoppers; while using popular platforms and offering a clear call to action help direct travellers in-store to discover more, redeem prizes or take advantage of special offers.
“At the TFWA World Exhibition we are replicating the shopper campaign with the same dynamic to invite visitors to our stand to collect their handmade chocolate football or simple learn more about new initiatives in confectionery.”
