Monarq and Gosling-Castle Partners extend collaboration to include US duty free

Monarq Group and Gosling-Castle Partners have extended a six-year distribution partnership in the Caribbean and Latin America to include US duty free effective from today (1 July). The partnership takes in the vital cruise channel.

Gosling-Castle Partners’ portfolio includes Goslings Rums, Goslings Stormy Ginger Beer and the Ready-to-Drink (RTD) Dark ‘n Stormy canned cocktail.

Monarq Group Founder and CEO Robert de Monchy said: “We have been working with the Goslings portfolio in the Caribbean and Latin America for more than six years, which proved to be a very successful and fruitful partnership.”

He added that the Gosling-Castle Partners portfolio fits well with Monarq’s brand building philosophy and its ambitions in the US duty free channel.

“We look forward to working many more years with the Gosling-Castle Partners team and to achieve our mutual goals,” de Monchy added.

Monarq Group operates in the domestic and duty free markets of Latin America and the Caribbean, and US duty free.
Its portfolio includes Jack Daniel’s, Heineken, Woodford Reserve, Asahi, Herradura, Peroni, Bollinger, Licor 43, Villa Massa, Luxardo, Fernet Branca, Barbancourt and AIX Rosé.

Gosling-Castle Partners President and CEO Malcolm Gosling commented: “We are delighted to extend and expand our partnership with Monarq Group.

“The past six years, Monarq has been an admirable partner, successfully building the distribution, sales and marketing of the Goslings portfolio in this great but complex region. The consolidation of our business throughout the region with one dedicated partner will certainly lead to a continued success story of our brand in this part of the world.”

The Gosling family teamed up with Castle Brands to launch a global joint venture – Gosling-Castle Partners – in 2005.

Their focus was on the sales and marketing of Goslings Rum, a family business for over 200 years, Bermuda’s largest export product, and the only rum that is blended and bottled on the island.

Goslings offers five distinctive expressions: Goslings Black Seal Rum, Goslings Gold Seal Rum, Goslings 151 Proof Black Seal Rum, Goslings Family Reserve Old Rum, and Goslings Papa Seal Single Barrel Bermuda Rum.

Its Stormy Ginger Beer was crafted specifically for use in the Goslings Dark ’n Stormy cocktail which is also available as a canned RTD.

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