Guerlain is partnering with The Shilla Duty Free to showcase its new feminine fragrance Mon Guerlain via a large outpost at Singapore Changi Airport.
The Mon Guerlain outpost is located besides the Terminal 1 perfumes & cosmetics store in Departures and will be in situ until 12 April. The activation allows travellers to discover the story behind Mon Guerlain via a fragrance organ display and olfactory journey.
The fragrance organ display includes a showcase of the limited-edition Mon Guerlain bee bottles, an emblematic symbol of the Guerlain house. The bee bottle pays tribute to Her Majesty Empress Eugénie, wife of Napoleon III. Each bee bottle is dressed in ‘baudruche’ and embellished with silk cords by Guerlain’s craftsmen.
The exclusive bee bottles (250ml, 500ml, 1-litre) are available to purchase from the outpost, with prices starting at S$620 (US$438). Mon Guerlain 50ml is priced at S$133 (US$94) and the 100ml version is retailing for S$189 (US$134).
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Mon Guerlain was created by Guerlain Master Perfumer Thierry Wasser and represents “contemporary femininity”. The perfume features tahitensis vanilla, Carla lavender, sambac jasmine and santalium album sandalwood.
Actress Angelina Jolie is the face of Mon Guerlain and her love of tattoos is celebrated through the idea of fragrance being an invisible tattoo on skin. To underline this idea, a Guerlain tattoo atelier (workshop) has been created at the outpost. A tattoo artist will be present at selected times to create gold tattoo art that expresses the spirit and DNA of Mon Guerlain. Travellers can choose from six preset Guerlain flash tattoos or have a customised hand-drawn gold tattoo adapted from preset designs.
Guerlain Regional Director Travel Retail Asia Caroline Teichteil said: “Guerlain is thrilled to present its first-ever outpost at Singapore Changi Airport. Mon Guerlain is a fragrance that embodies modern femininity and we believe that this collection will greatly resonate with the stylish globe-trotter and become a must-have essential in their beauty kit.”
Changi Airport Group Senior Vice President of Airside Concessions Teo Chew Hoon commented: “The innovative and interactive concept of the Guerlain outpost will further elevate the retail experience at Changi. Whether it is exploring the exclusive exhibition of the Mon Guerlain bee bottles, or visiting the Guerlain tattoo atelier, travellers can expect a personalised shopping experience filled with surprises.”
The Shilla Duty Free Head of Global Merchandise Division Raelene Johnson said: “The Shilla Duty Free has always been committed to working closely with Changi Airport and our brand partners to present exciting experiences for our global shoppers. The Mon Guerlain outpost offers activities that give travellers an immersive, multi-sensory experience.
“We are also thrilled to educate shoppers about the artisanal craft behind Guerlain’s fragrance-making as they discover the intricacies of the perfumery world through the eyes its perfumer.”
The Shilla Duty Free is running a number of gift-with-purchase offers for Mon Guerlain. Customers who purchase a 50ml Mon Guerlain scent will receive a miniature Mon Guerlain fragrance (5ml) and those who buy a 100ml version will receive a 5ml perfume and 30ml body lotion.
Customers who spend a minimum of S$430 (US$304) on Guerlain products of any size will get a 5ml fragrance, 30ml body lotion and a mini candle.
Customers who buy a 50ml or 100ml Mon Guerlain fragrance on ishopchangi.com will receive a miniature eau de parfum and exclusive Guerlain bracelet.
