FRANCE. Fragrance house Molton Brown will return to TFWA World Exhibition in Cannes on 2-6 October, and will reveal its vision to create a more sustainable and digitally-driven future.
Molton Brown is exhibiting in the Riviera Village [RF-15]. Its stand will debut the brand’s new 1971 concept store, which highlights the house’s 50-year heritage.
One of the key focus points will be the Molton Brown Bottle for Life, a cornerstone of the brand’s refill programme.
The stand will also highlight Molton Brown’s latest digital and omnichannel innovations. These includes new augmented reality technology and Metaverse projects that will soon launch in Molton Brown’s travel retail stores.
In addition, Molton Brown is holding a special rooftop event to give guests a casual opportunity to discover the brand and discuss future business opportunities.
Molton Brown Interim Senior Global Account Manager Travel Retail Sophie Sponagle commented, “We are delighted to have a stand in the Riviera Village at the TFWA World Exhibition in Cannes this year. This site will give us a chance to bring our brand to life for visitors and delegates by letting them experience not just our brand heritage, but our vision for the future.
“Despite the challenges of the recent years, we are completely dedicated to the travel retail channel and the incredible platform and showcase it provides for all of us lucky enough to operate in it. The TFWA World Exhibition is a linchpin of the travel retail industry and being at the heart of the show will give us a unique opportunity to show partners first-hand how together we can create a bright future for the travel retail beauty sector.”
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