Moët Hennessy Travel Retail has unveiled a new travel retail-exclusive concept dedicated to its Champagne portfolio at Paris Charles de Gaulle Airport.
The installation showcases five Champagne brands: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon and Krug. It is located in Terminal 2E by Gate M.
The permanent merchandising concept features a diverse assortment from the five Maisons, including some rarities. Travellers can also take an immersive journey through the Champagne region, where they learn about the creation process through digital story-telling tools and information points.
Moët Hennessy said it selected Charles de Gaulle to launch the new merchandising concept as Paris is its home market and top-selling location. The concept aims to attract top spending Champagne customers such as French, North American, African or Chinese passengers.
The concept is scheduled to roll-out to other airports in the coming months.
