LVMH-owned Cognac house Moët Hennessy has partnered with Lagardère Travel Retail to launch a multisensory pop-up store at Paris Charles de Gaulle Airport Terminal 2E.
The space, open from 2 May to 2 July, invites visitors to discover the travel retail-exclusive James Hennessy Cognac via an olfactory experience which combines different scents, stories and tastes.
Different areas of the pop-up feature ceramic plates infused with some of the scents found in James Hennessy, such as peach, apricot and pistachio. The pop-up includes stories about the renowned 18th century explorer, entrepreneur and trailblazer and offers tastings.
Travellers can also discover the following Hennessy expressions at the pop-up:
Edition Particulière – an “intense, powerful” Cognac crafted from rare eaux-de-vie selected from the Chai du Fondateur
X.O Mathusalem – a luxury coffret made of American walnut wood, which brings together Hennessy X.O in a six-litre carafe, together with six glasses and accessories
Paradis Impérial – a specially-engraved version of the contemporary creation created for the pop-up
Paradis Magnum – a specially-engraved magnum to mark the Maison Hennessy Paris.
Moët Hennessy said: “Travel retail is strategically important for Moët Hennessy in terms of business and building the brand’s image, which is based on a commitment to excellence. The pop-up at Charles de Gaulle Airport demonstrates the commitment to travel retail and provides a unique opportunity to engage with consumers by offering them a truly memorable experience.
“It also highlights the fruitful relationship we have developed with Lagardère Travel Retail over the years, a partnership that helps to keep innovating in the travel retail market.”
In related news, Moët Hennessy revealed it will soon open a 65sq m boutique at Hong Kong International Airport.
