‘Modern take on luxury’: Jo Malone opens third UK Aelia boutique at Belfast Airport

UK/NORTHERN IRELAND. Quintessential British fragrance brand Jo Malone this month opened a new boutique with Lagardère Travel Retail at Belfast International Airport.

“We’re thrilled to welcome Jo Malone London to the Aelia Duty Free store at
 Belfast International Airport,” said Lagardère Travel Retail UK and Ireland Managing Director Amaury Dehen.

The boutique takes inspiration from Jo Malone London’s Georgian townhouse in the UK capital

“This will be the third Aelia Duty Free [Lagardère Travel Retail[ location to receive the brand in the UK. We’ve enjoyed exceptional results for Jo Malone London in our stores and look forward to presenting even more variety and gifting options to our customers with this highly anticipated launch.”

The boutique is inspired by Jo Malone’s Georgian townhouse on Gloucester Place in London. Its design elements combine English classicism with modern aspects. Heritage pieces of furniture are juxtaposed with stark contemporary elements, creating an immersive shopping experience.

Travellers can find their statement scent, the perfect gift and learn the art of fragrance combining

The brand’s range of fragrances for men and women is available wrapped in Jo Malone’s signature cream box. The Jo Malone London boutique also offers a bespoke customer service helping travellers find their statement scents or gifts and discover the art of fragrance combining. Travellers can also enjoy a relaxing hand & arm massage at the boutique’s fragrance ‘Tasting Bar’.

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