Miu Miu Twist Eau de Toilette: Coty unveils the new female fragrance from Miu Miu

Miu Miu Twist Eau de Toilette: A fragrance fit for a ‘MIUrvie Star’

Coty has unveiled the latest addition to its growing fragrance portfolio, Miu Miu Twist Eau de Toilette. It was launched on 1 February and is now available in worldwide travel retail.

The new Eau de Toilette represents a more light-hearted and refreshing version of Miu Miu Twist Eau de Parfum, which was originally launched with a big travel retail push this time last year.

As reported, the Miu Miu Twist EDP was launched into travel retail on 18 January with a spectacular pop-up at Changi Airport in partnership with The Shilla Duty Free.

The new Miu Miu Twist Eau de Toilette was jointly created by Perfumer Daniela Andrier and Miu Miu Chief Executive Officer Miuccia Prada. It offers mandarin and apple blossom top notes, white amber accord heart notes, and delicate cedar wood and tonka bean as its base.

The fragrance bottle offers a novel take on Miu Miu’s signature matelassé finish and combines vintage boudoir elements with studded glass details. It features a gold stamped logo collar and a pastel pink cap.

Coty has once again tapped American Actress Elle Fanning as the face of Miu Miu Twist Eau de Toilette. She is known for her roles in films such as ‘Maleficent’, ‘Neon Demon’ and ‘Teen Spirit’. Fanning was also the face of the original Miu Miu Twist Eau de Parfum. The playful campaign film shows Fanning playing different roles, from space explorer to comic ingénue, on her journey to becoming a ‘MIUrvie’ star.

The fragrance campaign is supported by a vintage arcade game, where customers can play as Elle Fanning racing for the role of her lifetime. In the game, players are led through a series of mazes backstage, where they can collect ‘confidence boosting’ Miu Miu Twist Eau de Toilette fragrance bottles.

https://youtu.be/USfyXhtntdc

 

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