Mini campaign, maximum impact: Lima Airport Partners launches car promotion at Jorge Chávez Airport

PERU. Lima Airport Partners (LAP) has launched what it describes as one of its strongest promotional campaigns of the year at Jorge Chávez International Airport in Lima.

The ‘Take a Mini with your purchases’ campaign involves a prize draw for a Mini Cooper 3DR Pepper. Shoppers spending over a certain amount in participating outlets qualify for the draw.
LAP told The Moodie Davitt Report that the initiative has encouraged passenger spending.

In 2001 LAP was awarded a 30-year concession for the development and operation of Jorge Chávez International Airport. German airport operator Fraport owns a 70.01% share in LAP.

Jorge Chávez International Airport is the only commercial airport serving the capital Lima, and is the main international gateway to Peru.

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