MG Cellars and Market Force (Asia) have announced a strategic new distribution partnership designed to grow the regional business for both companies.

The new alignment, which is effective from January 2020, is designed to create synergy across both the businesses.

Both MG Cellars CEO Kathleen Gentzbourger (left) and Market Force (Asia) CEO Tony Bratsanos (right) have been pillars of the Asian travel retail distribution scene for the past 20 years

MG Cellars CEO Kathleen Gentzbourger commented: “This move makes perfect sense for both companies. We are both based in Hong Kong, have an expanding product portfolio and deal with the same clientele across the Asia Pacific region.

“We are confident that this collaboration will not only benefit our companies but most importantly our clients. Our customers will have access to an extensive portfolio of exciting brands as well as even more support in the region.”