AUSTRALIA. The Moodie Davitt Report is delighted to present a short film about Melbourne Airport’s A$50 million commercial makeover, shot and edited by well-known industry film maker Peter Marshall*.
In this film (one of two we will be showing on Melbourne Airport), Marshall profiles the airport’s extensive luxury precinct, its burgeoning Sense of Place; and its impressively diverse food & beverage offer.
“Success is all about relevance and Melbourne’s Terminal 2 A$50 million transformation has an abundance of new concepts, new offers and great designs that have delivered significant retail success,” says Marshall. “The aim was to deliver good, better and best in all categories and to bring the best of the city to the airport.”
“The luxury precinct of 11 stores is a great example, featuring Michael Kors, Watches of Switzerland, Max Mara, Tiffany, Burberry, Bally, Salvatore Ferragamo, Furla, Tumi, Emporio Armani and Hugo Boss.
“So, too, the food & beverage and specialty stores come with established names and an outstanding array of Melbourne-based themes.
“Combined with Dufry’s ‘New Generation’ store, the airport has delivered the 3 ‘E’s – experience, entertainment and enjoyment. The T2 transformation is impressive.”
*Note: Peter Marshall is the industry’s leading B2B film maker and has been in the business for over 20 years. He was co-owner of Travel Retail Business magazine and is founder of the video-only industry website: www.airportdynamics.tv as well as his new and irreverent blog – www.trunblocked.com
