ITALY. MDF Travel Shops, the retail company of Meridian Duty Free, has been awarded a five-year contract to run a Ducati store in Venice Marco Polo Airport.

This will be the third Ducati airport store opened by MDF Travel Shops, following an agreement with Ducati Motor Holding to manage the latter’s flagship stores (apparel and merchandising) in the travel retail market in Italy and abroad. The other two stores are located in Rome Leonardo da Vinci Airport and in Bologna Guglielmo Marconi Airport.

The new 27sq m Ducati store in Venice Marco Polo Airport will open in early August

The 27sq m store, in the Schengen area, will open early in August. It will offer a full range of Ducati apparel and merchandising products.

Meridian Duty Free’s Marco Passoni told The Moodie Report: “We are especially proud to have this opportunity and will attempt to prove once again that it is not just the big retailers who are capable of achieving the expected results by growing shopper satisfaction.

“We strongly believe in the future and in the development of our Ducati airport shop format. We are fully committed and look forward to working closely with the airport to ensure a new and exciting retail experience through our new Ducati airport shop.”