McCormick Distilling Company has appointed Duty Free Global as global travel retail partner for Five Farms Irish Cream and Broker’s Gin. The agreement is effective from 1 October.
McCormick Distilling Company is located in Weston, Missouri, and is the oldest distillery west of the Mississippi River still operating in its original location. The company has a rich heritage going back to 1856 and a reputation for offering quality, innovative products.
Five Farms is dubbed as the world’s first farm-to-table Irish cream liqueur. It is crafted from single batches of fresh cream that are combined with premium Irish whiskey within 48 hours of collection. The cream is sourced from five family-owned farms in County Cork, Ireland, and bottled in old-style black glass milk bottles with a swing top capsule.
Broker’s Gin is based on a 200-year-old recipe which includes ten botanicals sourced from around the world, including Bulgarian juniper and coriander seeds and Madagascan cinnamon. A bowler hat is a stand-out on-bottle feature.
Duty Free Global Founder Barry Geoghegan said: “These are fantastic brands that we are very excited to bring to travel retail. Five Farms has such great provenance from Cork with fantastic packaging that we feel will attract new buyers to the cream category.
“Broker’s Gin is so well regarded with more top awards in international competitions over the last ten years than any other gin. It is a seriously good gin that really stands out on shelf with its black bowler hat.”
McCormick Distilling Company Vice President of Marketing Patrick Fee commented: “We look forward to working closely with the Duty Free Global team in building the exposure of Five Farms and Broker’s Gin in the travel retail sector.”
NOTE. Duty Free Global is a partner at next week’s Virtual Travel Retail Expo (11-15 October) and will feature both Five Farms and Broker’s Gin on its stand.
Visitor registration remains open for Virtual Travel Retail Expo run by The Moodie Davitt Report and FILTR.QINGWA, with co-organiser Hainan Provincial Bureau of International Economic Development.
Registration is free for all travel retailers, food & beverage concessionaires and airport companies.
