Maui Jim is pushing ahead with its European and North Africa expansion after gaining several new listings in airports and on airlines.
Gebr Heinemann has increased its display of Maui Jim sunglasses at Oslo Terminal 2 Fashion Store to 64 facings, with sporty and fashion sunglasses styles available. The retailer has also added a free-standing 44-piece Maui Jim display with polage screen and decorative surf board at the entrance to the sunglasses area of the store.
Dufry has listed Maui Jim for the first time at the following airport stores: Basel, Bergamo, Casablanca, Guadeloupe, Marrakesh and Verona.
From 1 June, for six months, Brussels Airlines is featuring the rimless Maui Jim Breakwall style with gloss black metal legs and Neutral Grey polycarbonate lenses.
Maui Jim Sales Manager Travel Retail Europe Sonja Truchon-Bartès commented: “2016 was a really busy year with strong growth across European and North African markets and 2017 is proving to be just as exciting. The reception from retailers to our wide range of fashion and sport styles has been extremely positive, especially when they experience for themselves the high quality of our lenses. They also welcome our personal approach and Maui Jim’s great customer service.
“From a consumer perspective, Maui Jims don’t just look great, they protect your eyes and enhance your vision like no other sunglass brand. Consumers are becoming very health conscious and they want to combine a great look with the best protection.”
