Maui Jim will showcase new fashion frames at next month’s Duty Free & Travel Retail Summit of the Americas in Orlando (Booth 601).

Chee Hoo is a medium-sized unisex square frame fitted with Maui Jim’s SuperThin (ST) Glass lenses, with a bi-gradient or blue mirror treatment.

Chee Hoo frames are new to Maui Jim’s line-up for the 2018 Summit of the Americas

Chee Hoo, featuring lightweight acetate with double-injected metal and rubber temples, is available in Stormy Grey with Blue Hawaii and Gloss Black with Neutral Grey lenses. Tortoise-edged with white and blue or Tortoise frames have HCL Bronze lenses.

The rounded nylon Little Maks frame is offered in four colour combinations with STGlass polarised lenses: Matte Blue with Maui Rose lenses, Matte Green Smoke with Neutral Grey, Matte Tokyo Tortoise with HCL Bronze, and Matte Black with Blue Hawaii.

Little Maks: The new style from Maui Jim is available in four colour combinations

Other highlights of this season’s Maui Jim collection include the cat-eye shaped Ilima, Talk Story, with nylon front and metal temples, and Naupaka, with matte stainless steel front and acetate temples. The sporty Alelele Bridge, with an aviator silhouette, is in lightweight nylon and features advanced MauiBrilliant lenses.

All Maui Jim sunglasses are treated with its PolarizedPlus2 lens technology, said to eliminate 99.9% of glare, while enhancing colour, definition and depth perception.