Mast-Jägermeister is extending the presence of Jägermeister Manifest in European travel retail.

As reported, the line extension was first launched with Gebr Heinemann last year. Now the German family-owned drinks company is introducing Jägermeister Manifest across 29 European airports with several other travel retailers.

To underpin the development, the company has partnered with Dufry in several high-profile airport activations, including Barcelona–El Prat, London Heathrow and London Gatwick.

At Barcelona–El Prat Airport, travellers are invited to sample new premium liqueur Jägermeister Manifest.

Mast-Jägermeister said Manifest, which is the first range extension from the company, is the world’s first super-premium herbal liqueur. The RRP is approximately €40 for a 1l bottle.

Jägermeister Manifest was four years in development. It is based on the original Jägermeister recipe but with a dual maturation process, more botanicals, and five macerates instead of four. “It is designed to be enjoyed as a sipping shot,” added Mast-Jägermeister.

Prominent, eye-catching displays at major European airports including Gatwick (above) and Heathrow (below) convey the line’s ‘Manifesting Greatness’ concept.

The launch activations, which began last month and will continue throughout December, feature the slogan ‘Manifesting Greatness’. Elements include feature walls, prominent stand-alone displays and eye-catching branded bars offering tastings.

Travel retail-exclusive gift packs are available and come with a GWP of two Jägermeister Manifest shot glasses per unit.

Mast-Jägermeister Director Global Travel Retail Dietmar Franke said: “This listing with Dufry marks a major step in our ambitious growth strategy within the travel retail sector.”

This week, The Moodie Davitt Report Chairman Martin Moodie is in Wolfenbüttel, the home of Mast-Jägermeister. Follow his journey on The Moodie Blog and look out for extensive coverage in The Moodie Davitt e-Zine soon.

Gebr Heinemann promotes line extension Manifest and the original Jägermeister at Hannover Airport, the nearest airport to Mast-Jägermeister headquarters in Wolfenbüttel.