ITALY. International fashion powerhouse OTB has named Massimo Piombini as Chief Executive Officer of its Diesel Group business.
An experienced and highly-respected executive in the fashion and luxury brands industry, Piombini will join the Italian company in February 2020, reporting to OTB CEO Ubaldo Minelli.
Piombini was CEO of Balmain for almost three years, following over a decade as Valentino Commercial Director. He has also worked for several other luxury brands including Bally, Bvlgari and Gucci.
Diesel was created by OTB President Renzo Rosso over 40 years ago and is the biggest in the OTB brand line-up. Rosso describes Diesel as a “unique brand that stands for self-expression, creativity and alternative energy”.
“[Diesel is] an icon that changed the industry with its lifestyle approach, pioneering product and revolutionary communication, and a company that I recently took back to its roots, which is already giving very positive results,” he said.
Rosso said he hoped Piombini would “fuel its engine and take it where it deserves to be”.
Diesel’s distribution network includes over 100 countries and 700 mono-brand stores. Licence agreements cover major fashion and lifestyle categories including fragrances, watches and jewellery, eyewear, and the Living concept of furniture, lighting, kitchen and bathroom, tableware, wooden flooring, ceramic tiles and home linen.
