USA. Marshall Retail Group (MRG) has unveiled a striking new look for its Boston America store in Terminal B at Boston Logan International Airport.
The 424sq ft shop – which originally opened in 2014 – features an all-new fixture design and store layout. The design incorporates custom finishes highlighting traditional Boston architecture, as well as graphics paying homage to the city’s rich cultural history.
Although the product assortment is similar to the original store, MRG told The Moodie Davitt Report that it had put a given the store “a more local flavour”. The travel retailer added: “It was time for a refresh to continue delivering a positive experience for our customers.”
The product mix of the store – which was refurbished over the last five weeks – features Boston sports licensed apparel and gifts, Boston apparel for adults and youths, Boston souvenirs, local edibles, and local gifts and toys.
