Marshall Retail Group unveils eclectic concept sodoPOP at Seattle-Tacoma Airport

USA. WHSmith company Marshall Retail Group (MRG) has opened a new store in the N Concourse of Seattle-Tacoma International Airport. The eclectic concept sodoPOP was created specifically for this location and becomes MRG’s first venture within the airport. 

Described by MRG as a “contemporary pop culture hub”, sodoPOP has been created in collaboration with Seattle’s Museum of Pop Culture (MoPOP) and the collectible conglomerate, Funko.

Sense of Place: Seattle pop culture and local brands are strongly represented in the merchandise offer of sodoPOP

Visitors to sodoPOP will find a large assortment of trendy collectibles. They include Funko brands like POP!, Paka Paka and Loungefly, band t-shirts, albums, Seattle sports memorabilia and merchandise, along with a mixture of gifts that are local to the Seattle area. 

The store features large art installations that pay homage to the different factions of sodoPOP’s inspiration. For example, a guitar wall hangs on the right hand of the store in reference to MoPOP’s instrument tornado that can be found within the museum.

At the opening to the store, a Freddy Funko figure and a statue of the Space Needle greet guests as they enter. 

Marshall Retail Group and InMotion CEO Toby Keir said: “It was such a privilege for our teams to create and develop the concept behind sodoPOP in partnership with MoPOP and the SEA airport.”

He added: “We pride ourselves on our ability to create concepts inspired by their location and source local brands and products to offer our customers. sodoPOP is an example of our ongoing commitment to elevating the traveller’s experience.”

 

Food & Beverage The Magazine eZine