INTERNATIONAL. Mars International Travel Retail (MITR) has signed up as a Platinum Partner for The Trinity Forum 2018, which takes place in Shanghai on 31 October and 1 November.
The event, the world’s most influential airport commercial revenues conference, will be hosted by Shanghai Airport Authority. Further details on the venue, registration and preliminary programme will be announced soon.
As reported, this year’s conference will begin with a half day session leading into the Opening Cocktail, followed by a full-day conference and the closing Gala Dinner.
The Trinity Forum is co-organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific. MITR also lent its support as a Platinum Partner for the 2017 event, which took place in Bangkok.
MITR General Manager Gary Clarke said: “Mars International Travel Retail (MITR) is delighted to again be partnering with ACI and The Moodie Davitt Report as a Platinum Partner of the 2018 Trinity Forum in Shanghai.
“As the confectionery category leader, MITR encourages sales conversion through range, display and activation. In this rapidly changing world with its equally changing travellers, the challenge of converting browsers into shoppers is greater than ever. Confectionery can play a key role in capitalising on the emotional high of travelling through driving impulse purchases.
“We’re delighted to support the strong programme aimed at addressing the industry challenges. And, as a Mars Wrigley Confectionery business, we believe we’re well positioned to share how we believe the challenges can be met head on.”
