L’Oréal Paris has named supermodel Maria Borges as its new face. Borges, originally from Angola, Africa, will also act as a global spokesperson for the brand.
After growing up during the country’s civil war, Maria Borges was discovered at the Elite Model Angola contest in 2010 before going on to be named Forbes Africa top model in 2013. With campaigns for Victoria’s Secret, Givenchy, Chanel and Balmain under her belt, Maria also has 324,000 followers on social media.
L’Oréal Paris Global President Pierre-Emmanuel Angeloglou noted: “When her mile-wide smile lights up a runway, Maria inspires others to shine. Helping break barriers, she uses her voice to motivate other women to believe in their beauty: An empowering message that’s core to our beliefs at L’Oréal Paris. We are honoured to welcome Maria as our new Lorealista, to inspire more women around the world.”
Maria Borges commented: “This means the world to me. I believe in the beauty of diversity and the empowering message that a girl who started from the bottom can become an international beauty symbol. And be living proof that our dreams are valid and the future ahead of us is bright. Thank you L’Oréal Paris, we’re all worth it.”
The “supermodel and powerful diversity advocate” will appear in L’Oréal’s skincare and make-up campaigns. She will be the star of the brand’s latest skincare range Hydra Genius and the upcoming Matte Obsession campaign.
Hydra Genius has been developed in line with liquid skincare, the latest trend from Asia. The fluid, lightweight texture is said to ‘instantly’ melt on contact with the skin, absorbs immediately and provides a fresh sensation. Hydra Genius, based around natural moisturisers including aloe vera water and hyaluronic acid, is claimed to continuously moisturise for 72 hours while being suitable for all skin types.
Hydra Genius is available now in travel retail Europe and will be arriving in travel retail Americas this month.
