Marc O’Polo CEO Werner BÃ¶ck and Creative Director Andreas BaumgÃ¤rtner receive the 2009 Forum Award
GERMANY. Premium casual fashion brand Marc O’Polo was this week presented with the 2009 Forum Award by leading fashion trade journal TextilWirtschaft, at a ceremony held at the Print Media Academy of Heidelberger Druckmaschinen AG.
Marc O’Polo was chosen by a 17-strong independent jury at this year’s “˜Oscars’ of the fashion and textile industry, for its outstanding performance.
“Marc O’Polo represents a history of uncompromising progress in establishing a brand. The brand is synonymous with modern casual wear – clear-cut and down-to-earth, no fuss, no frills,” a jury spokesperson said.
Marc O’Polo CEO Werner BÃ¶ck, who received the award on behalf of the company, said: “The Forum Award is a great honour for us. In recent years we have established ourselves increasingly firmly in the premium segment, while sales have more than doubled in only ten years. Our campaigns reflect the keywords of our philosophy, Natural, Quality, Personality, Simplicity and Innovation, and are a major and significant element in our success.
“The Forum Award underpins the positive developments of the past few years and confirms to us that we are on the right track to reach our goal of being the most desirable premium casual brand in Europe.” BÃ¶ck added.
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