MALAYSIA. Enrich, the Malaysia Airlines travel and lifestyle loyalty programme, has partnered with local fashion & accessories brand Kapten Batik to launch an eco-friendly capsule collection.
The collection was officially launched by environmental and social activist Her Royal Highness Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah at The Curve shopping mall in Petaling Jaya on 3 August.
The limited-edition collection features six handcrafted products including men’s and junior slim-fit shirts, women’s Egyptian dress, lunch and tote bags and a face mask.
Materials used in the range are made from 100% Global Organic Textile Standard (GOTS) certified organic Cambric which is hand-dyed using natural colours. The Enrich x Kapten Batik motif is printed by a hand block method.
The collection continues the collaboration between Enrich and Kapten Batik which started with a co-branded face mask in March last year.
Malaysia Airlines Group Chief Marketing and Customer Experience Officer Lau Yin May said: “As we continuously embark into the lifestyle segments, Enrich has once again partnered up with Kapten Batik to come up with a full collection of timeless, vibrant pieces suitable for adults and children alike.
“Designed with sustainability in mind, the range is both fashionable and environmentally friendly, which resonates well with today’s consumers who are looking to play their part in the larger cause.
“As the travel and lifestyle loyalty programme of the national carrier, this initiative by Enrich bodes well with Malaysia Aviation Group’s (MAG) wider commitment to a Sustainable Tomorrow, as we continue to make conscious efforts to minimise the environmental impacts within our traveller ecosystem.”
The Enrich x Kapten Batik collection is available for purchase via the airline’s e-retail store Temptations, the Kapten Batik online store and at other selected stores.
In addition to the co-branded offerings, Enrich members can earn 1 Enrich Point for every RM1 (US$0.22) spent at Kapten Batik. Members can also redeem 4,000 Enrich Points for an RM50 (US$11) Enrich x Kapten Batik voucher to purchase their favourite items.
There is also a -10% discount for Enrich Silver/Blue members (including Enrich Junior) and -15% off for Enrich Gold/Platinum members.
