USA. Dallas Fort Worth Airport has launched a food pre-order option on its official mobile app.
It is the first US airport to implement M2mobi’s Mobile Food Ordering feature, which allows travellers to order and pay for food in advance from more than 20 restaurants.
The feature is available on both the airport’s mobile iOS and Android apps. Once travellers successfully place their order using a green ‘mobile ordering’ icon, they receive a confirmation and the order will appear in their ‘order history’. The app then navigates users to the restaurant they have chosen where they can pick up their meal.
M2mobi said creating a user-friendly experience was the most important factor in the implementation. The company said it would work with Dallas Fort Worth Airport to improve and upgrade the Mobile Food Ordering feature.
“The passenger journey is going to change drastically in the coming years,” said M2mobi Director Michiel Munneke. “These kinds of innovations are a good start for making your journey more delightful.”
NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.
Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.
The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards.
FAB 2017, hosted by Greater Toronto Airports Authority, is taking place in Toronto this week. For details, click here.
