Global brand distribution company Magnify Brands has signed a global agreement to launch Harry Potter jewellery and accessories in travel retail this autumn/winter.

The AW18 collection, initially launching inflight, will focus on the kids’ and teen/adult jewellery categories. The kids’ range will consist of three inflight-exclusive sets: A 9 ¾ bookmark and pen set (£8/€9); Hedwig Chibi bookmark, pen and badge set (£13/€14.80) and Harry Potter bookmark, pen and keyring set (£16/€18).

A spellbinding kids’ offer: Harry Potter and his owl Hedwig feature on keyrings and bookmarks

For teens and adults, there are three collections, ranging from £15 (€17) to £19 (€21.60): Golden snitch necklace and pin badge set; Deathly Hallows necklace and pin badge set and Harry Potter charm set.

The adult jewellery offer comprises a Golden Snitch sterling silver necklace with Swarovski crystal and Deathly Hallows sterling silver necklace with Swarovski crystal, both priced at (£58/€66).

The Golden Snitch sterling silver necklace for adults will take flight in autumn/winter

Magnify Brands Managing Director Martin Lovatt said: “This is the perfect time to introduce Harry Potter jewellery and watches to the global travel retail/duty free sector. We expect this amazing collection to “Lumos Maximus” our partners’ sales instantly. A self-select ground and cruise product offering will be unveiled during this year’s TFWA World Exhibition.”

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