SWITZERLAND. Two major events in the international watch calendar – Salon International de la Haute Horlogerie (SIHH) and Baselworld – will synchronise their calendars from 2020.

In 2020, the SIHH will be held from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5 May in Basel. The calendars have been synchronised until 2024.

Previously, the SIHH took place in January, while Baselworld was held in March, meaning industry representatives and media had to travel to Switzerland twice in the space of a few weeks.

Tissot is among the watch houses that have regularly exhibited at Baselworld.  However, parent company Swatch Group announced its withdrawal from the 2019 fair, a decision that clearly had a big sway on the latest initiative to combine the two events.

Fabienne Lupo, President and Managing Director of the Fondation de la Haute Horlogerie, which organises SIHH, said: “Our two events have always been different, yet complementary. Resynching with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all.’’

Baselworld Managing Director Michel Loris-Melikoff said: “Baselworld and the SIHH are working for the industry and its clients. We have sought dialogue with the SIHH and together have found a solution which benefits visitors, the media, and the entire watchmaking industry enormously. This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.”

Created in 1991, the Salon International de la Haute Horlogerie (SIHH) welcomes 35 exhibiting watch houses, 17 of which are part of the “Carré des Horlogers”.

For more than 100 years, Baselworld has been The World Watch and Jewellery Show. Amongst its exhibitors are Rolex, Patek Philippe, LVMH and Chopard.