Chinese actress and VIP Lindt brand ambassador Xin Zhilei is the face of Lindt & Sprüngli Travel Retail’s Lunar New Year activations. These are running at major Chinese airports and downtown duty free stores as well as Dubai Duty Free stores at DXB.
Xin Zhilei, who starred in 2018 China box office hit Rescue and has over 10.5 million followers on her Weibo social media account, is also featuring in a social media and digital campaign. Dubai Duty Free customers can take a selfie with her via Lindt’s Magical Selfie Mirror from now until March 2020.
Lindt & Sprüngli Travel Retail has curated a selection of festive Lindt gifts for Lunar New Year, including the Chinese New Year Assorted Lindt Napolitains Carrier Box 500g, with the bestselling Lindt Napolitains available in a collectable sharing box featuring an eye-catching fireworks design. A 145g gift box, liveried in a fireworks motif and filled with Lindt Swiss Masterpieces, also be available.
Lindor Tubes, available in Chinese New Year colours of classic red (Lindor Milk) and premium gold (Lindor Milk, Dark, White and Hazelnut), are also being offered.
All products in the Chinese New Year range are travel retail exclusive, contain no alcohol, and are available across the Asia Pacific region and worldwide.
The launches are being supported with impactful displays augmented with animated fireworks at prime travel retail locations including Hong Kong, Shanghai, Hainan Island, Taipei, Singapore, Bangkok, Kuala Lumpur, Phnom Penh, Siem Reap, Melbourne and Sydney.
Lindt & Sprüngli Travel Retail General Manager Peter Zehnder said: “We’re delighted to be working with our new Lindt China Brand Ambassador Xin Zhilei on our latest activity celebrating Chinese New Year. As one of China’s leading young actresses, her presence in our new campaign will reinforce the reputation of Lindt as a prestigious global brand and raise awareness among Chinese millennial shoppers.”
