Determined to emphasise its Austrian roots, the Gold Partner (#Virtual Stand WS-G11) will put local Schlumberger sparkling wines and stand-out Mozart chocolate liqueurs in the Expo spotlight. And, it will highlight its international side by showcasing its Japanese spirits line-up which includes Hatozaki Whisky, along with Mamont Siberian Vodka and its recently-launched Mamont Blood.
Robert Alwin Schlumberger founded Austria’s oldest wine and sparkling wine cellar just outside Vienna in 1842. Schlumberger has always been committed to the founder’s promise of quality and “100% Austria”.
Schlumberger Global Travel Retail Director Warren Goslett said: “We are excited to participate in the Virtual Travel Retail Expo 2020, which affords us a fantastic and innovative opportunity in these times of crisis to showcase our brands and connect with our customers.
“Our focus will be on presenting our top-quality brands and their unique packaging to our customers.”
Goslett noted Schlumberger’s success across markets in Europe. He said the company was targeting further growth in Russia and the CIS countries, and hoped to extend its travel retail footprint in Asia and the Americas.
|All Made in Austria
Schlumberger underlines its mission to combine tradition and innovation, qualities which it says are reflected in its sparkling wine range.
Schlumberger Sparkling Brut Klassik is described as elegant with fresh fruit aromas and bright yeasty notes. It pairs well with fish and white meat and is also a good match for desserts that are not too sweet.
Schlumberger Rosé Brut Klassik has aromas of red fruits of the forest while Schlumberger Grüner Veltliner Klassik features Austria’s signature grapes.
Mozart Chocolate Cream Liqueur is a unique Austrian speciality.
Fine gourmet chocolate ingredients are used to create a well-rounded cream liqueur, which is best enjoyed lightly chilled.
“COVID-19 will continue to have a huge impact in the foreseeable future on our industry,” Goslett said. “I think we all agree that without confidence on health issues we will not see the masses of travellers we have seen in previous years.
“The industry will be driven by an innovation and the evolution of marketing activities and communication applications on the products offered; unless of course we see a speedy rebound.”
|Japan’s Kaikyo Distillery is the home of Hatozaki whisky which takes its name from a nearby lighthouse, the country’s oldest stone lighthouse.
Hatozaki blended whisky is a premium blend of whiskies, aged up to 12 years with a minimum malt content of 40%. Light in style with a malty backbone, it is described as easy drinking, with highball as a recommended serve.
Goslett described travel retail as a “vital channel” in Schlumberger’s strategy to increase brand visibility globally and to “turn travellers into loyal Schlumberger customers”.
|Mamont Vodka embodies the spirit of adventure, celebrating polar exploration and “epic moments in life”.
Made in Siberia from locally grown white winter wheat, Mamont Vodka is distilled using a six column process. It takes its flavour from small quantities of cedar nut spirit which are introduced prior to filtering through silver birch charcoal.
The vodka is presented in a tusk-shaped bottle inspired by the discovery of the Yukagir Mammoth, an 18,000 year old, fully preserved frozen body of a whole mammoth found in 2002 at Yukagir, Artic Siberia.
Mamont Blood is a new release, inspired by the austere beauty of the Karelia region and its Onega Lake. It features over 30 local herbs and berries; no preservatives are used in the production process.