MAC Cosmetics has introduced a new beauty service menu and accompanying visuals for its ‘Destination Fabulous’ promotion – the brand’s first exclusive travel retail campaign.
The campaign visuals take inspiration from an inflight safety video and playfully highlight MAC Cosmetics’ best-selling travel-exclusive makeup sets. The featured products include the Spritz + Fix primer, the Versicolour Varnish, the Tendertalk Lip Balm, the Powder Kiss Moisture-Matt lipsticks, and the Lip Kit Red and Lip Kit Neutral sets.
Destination Fabulous also features a beauty service menu, which is made up of different beauty tips and tricks for jet-set travellers. The beauty services are grouped based on how much time they will take: from five minute ‘quick lip tips’ to 45 minute ‘first class fabulous’ makeup lessons.
Destination Fabulous has high visibility across major airports and downtown duty free stores worldwide and is a testament to the importance of the travel retail channel for the brand.
MAC Destination Fabulous from MARZ on Vimeo.