SWITZERLAND. Independent travel retail research company m1nd-set has reported a +12.8% year-on-year sales increase in 2016. It saw +11% growth in client numbers.
The company is celebrating its tenth anniversary this year.
M1nd-set said the largest growth in 2016 came from the Asia Pacific region, while it conducted “significantly more” research on millennials and travellers’ digital touch points.
“We are seeing a strong and increasing demand for our services, which is thanks to the highly specialised and tailored approach we offer our clients,” commented owner and CEO Peter Mohn.
“Overall, we notice an impressive increase of requests for sophisticated marketing intelligence in the industry. We are delighted with the immediate strong interest the new Business 1ntelligence Service (B1S) has generated with brands, retailers and industry associations. Many of our long-term clients, but also various new clients, are subscribing to this interactive and holistic service in 2017. It’s great that we are heading into our tenth anniversary year on the back of such strong growth and a number of new clients subscribed already for 2017.”
Co-owner and CEO David Perroud said: “Feedback on the new service, which we have presented to a vast number of stakeholders, has been extremely encouraging. The B1S provides a single access platform to three fundamental and much sought after types of data: consumer insights based on face-to-face interviews at airports around the world, new and best-in-class air traffic forecasts, and macro-economic data.
“Companies subscribing to the service can access all three pillars through a single portal which provides a global, regional and sub-regional analysis for each of the data types.”
