INTERNATIONAL. Travel retail research companies m1nd-set and Generation Research are combining their data and methodologies to create a new market research agency.
Called “˜m1nd-set Generation’, it will remain a separate entity from the companies’ existing businesses, but will form the industry’s “largest one-stop resource for market data”, according to Switzerland-based m1nd-set and Swedish company Generation Research.
The new entity will provide research services and market data that draws on the “strengths, know-how and data-equity” of both partners.
Generation Research was recently acquired by Fredrik Lindh from its Founder Yngve Bia (the great pioneer of travel retail research -Ed), while m1nd-set is owned and run by David Perroud and Peter Mohn and utilises a global airport interviewers’ network.
The partners said m1nd-set Generation would focus on providing holistic region wide data, while offering clients a combination of their respective data services. In addition, the region specific data-sets will include macro-economic data relevant to the industry.
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Behind the project: Generation Research was recently bought by Fredrik Lindh (left), while m1nd-set is owned and run by Peter Mohn (centre) and David Perroud (right) |
Both companies will continue to provide their existing research services, which will remain accessible to current and future clients independently of the new market research tool.
Mohn said: “Every company has unique research needs and we have spent a great deal of time talking to our respective partners and clients to assess how we can meet this demand even better. This is why we developed this “˜mega-data’ project and we are delighted to partner with another market leader to provide this unique holistic approach.
“Literally every single company we have talked to about this supports our initiative. We feel a strong trust from our clients regarding our credibility and data accuracy, as well as our strengths in delivering actionable insights and consultancy, so this is a logical next step.”
Lindh commented: “It’s extremely interesting to come into a company and an industry with a fresh perspective. Having spent a great deal of my career analysing financial markets, optimising client services and investments, I knew that this industry would be a new and fascinating challenge. When Peter and David approached me with their idea of how they would like to change travel retail business intelligence, it felt like we were speaking the same language from day one.
“Generation Research has for decades been a company dedicated to the travel retail industry, where our partners have felt comfortable to share information and knowledge for the benefit of all. I’m delighted we will be expanding our already experienced team with this new venture and collaborating with the great team at m1nd-set. Together we are taking business intelligence in travel retail to the next level.”
