CHINA. French luxury goods powerhouse LVMH Moët Hennessy Louis Vuitton (LVMH) is making a powerful statement about its commitment to Hainan and China with an extensive presence at the China International Consumer Products Expo (Hainan Expo) which runs from 7 to 10 May.

LVMH houses DFS Group, Hublot and Moët Hennessy have curated spectacular stands for the pioneering event.

LVMH said on the company’s WeChat official account that its presence at the show is designed to show continued leadership within China’s luxury industry.

At a time when the Meetings, Incentives, Conferences & Exhibitions (MICE industry) is on its knees worldwide, the Expo’s success underlines the growing importance of Hainan to multiple business sectors, including luxury, duty free and travel retail.

The Hainan Expo has attracted extraordinary support, especially within the context of the global Covid-19 pandemic. Exhibitors from 69 countries and regions, representing over 600 companies and more than 1,200 brands will be in attendance.

All China’s main travel retailers are visiting the event and in several cases such as China Duty Free Group, CNSC, GDF Plaza, DFS Group, Hainan Tourism Investment Development Co (HTDF), Lagardère Travel Retail, Wangfujing and Zhuhai Duty Free are also exhibiting.

Other retailers across the ecommerce and department store retail sectors and wider real estate world to exhibit include Alibaba, Amazon Global, China Resources,  Galeries Lafayette China, Greenland Group,, Onion and Secoo.

Beginning today, The Moodie Davitt Report is providing daily coverage of the Hainan Expo in a dedicated column, leading into our around the clock reporting from the event itself starting Friday, 7 May. We will be working closely with our strategic partner in Hainan, Hainan Hinews Media Co, whose team will be on site throughout providing reports, pictures and video.

As reported, The Moodie Davitt Report and Hainan Hinews Media Co have struck a far-reaching win/win strategic cooperation agreement to boost mutual coverage of Hainan’s booming offshore duty free sector and the Free Trade Port development.

The world of DFS will be brought to life at the Expo. DFS has partnered with Shenzhen in Hainan and in January opened phase one of the ambitious Haikou Mission Hills Duty Free City (Times DF) project.

Moët Hennessy will be showcasing a range of its international wines and spirits, as well as Chinese wines Ao Yun and Chandon. Ao Yun, produced at a vineyard in the foothills of the Himalayas, means ‘flying above the clouds’, a reference to the clouds that cap the surrounding mountain range. Sparkling wine Chandon is produced in Ningxia, China’s top premium winemaking region.

Premium Swiss watchmaker Hublot will present its finest timepieces, including the Big Bang collection

Hublot will form part of a powerful expression of Swiss products and craftmanship curated at the Swiss National Pavilion

Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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