China focus: The Prada Linea Rossa range is exclusively available in CDFG’s stores with a global rollout planned for October. It is promoted on CDFG’s Weibo channel with a highly-targeted social campaign.

CHINA. Italian eyewear company Luxottica Group has partnered with China Duty Free Group (CDFG) to reveal an exclusive eyewear range from Prada.

The Prada Linea Rossa range made its debut recently in the CDF Mall within Sanya International Duty Free Shopping Complex in Hainan Island, one of the world’s most important travel retail doors.

The CDF Mall is a key strategic location for Luxottica, which aims to deepen its engagement with Chinese consumers. Initially the range is available exclusively in CDFG’s stores and ecommerce platform, with a worldwide launch set for October.

The Prada Linea Rossa sunglasses feature a modern shape with advanced spring hinge technology. It is available in a classic, polarised gradient lens in size 62.

The pre-launch is supported by an omnichannel campaign which will run until September. The campaign was displayed on a LED screen in a high-profile window near the entrance of the CDF Mall from June to July, and promoted with a highly-targeted campaign on CDFG’s Weibo channel.

The Prada Linea Rossa pre-launch is supported by an omnichannel campaign and a striking LED window display at the CDF Mall

“China Duty Free Group is a long-standing partner of Luxottica and we are really proud to introduce this avant-premiere pair of sunglasses from our luxury Prada Linea Rossa range alongside them,” commented Luxottica Global Travel Retail Director Enrico Destro. “This launch is a reflection of our commitment to offering fresh and exciting products for our Chinese consumer.

“Being able to showcase these sunglasses at such a prominent location in travel retail is a privilege and we are glad to work with CDFG towards recovery, for not just the sunglasses category but for the entire travel retail channel.”

CDF Mall in Hainan is one of the most important travel retail doors for Luxottica Group, says Luxottica Global Travel Retail Director Enrico Destro

China Duty Free Group is a Diamond Partner for the inaugural Moodie Davitt Virtual Travel Retail Expo. China’s leading travel retailer has been instrumental in the development of Hainan’s booming offshore duty free industry since 2011. CDFG has been accelerating its role in leading the travel retail industry into post-COVID-19 recovery with a series of major developments on Hainan island, including the construction of the Haikou International Duty Free Mall, due to open in 2022.

The shape of things to come: CDFG will open the extraordinary Haikou International Duty Free Mall in 2022

As reported, Hainan province’s recently liberalised offshore duty free shopping policy — part of the hugely ambitious Free Trade Port development — has attracted burgeoning sales since the new measures were introduced on 1 July.

Virtual becomes reality for China Duty Free Group

China Duty Free Group is a Diamond Partner of the inaugural Moodie Davitt Virtual Travel Retail Expo, adding more lustre to an already stellar line-up of travel retailers who will be attending travel retail’s first-ever virtual expo.

CDFG President Charles Chen said: “As a Diamond Partner of the Moodie Davitt Virtual Travel Retail Expo & Symposium, CDFG plans to bring our senior management and buying teams to visit the exhibitors and to attend the symposium sessions.

“CDFG believes that more creativity, openness and collaboration is needed in the middle of crisis to share experiences and overcome the difficulties. It is the pioneering Virtual Expo in the industry and we look forward to meeting our friends virtually, and wish the Expo a great success.”

The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.

Registration is free for buyers, exhibitors and preferred media partners. (Click here to register)