Luxottica Group has unveiled a new travel shopping-exclusive sunglass model from Oakley. The Oakley Targetline, which comes in both Global-fit and Asian-fit versions, will be available from May with a suggested retail price of €142.
The Oakley Targetline eyewear is said to be enhanced with design and technical innovation that focuses on elite performance and style. Its release will be supported by a bespoke advertising campaign featuring professional US golfer and Team Oakley athlete Bubba Watson.
Oakley Targetline has been designed to provide a comfortable sporting experience for the wearer, said Luxottica. Key features include an Unobtainium nose bridge, lightweight frames sculpted from O-Matter material and Oakley’s High Definition Optics (HDO) lens technology, which optimises peripheral vision and side protection with a six base lens curvature. The eyewear is also fitted with Oakley’s Prizm Sapphire lenses to enhance colour, contrast and detail, according to Luxottica.
Luxottica Global Channels Director Alessandro Pozzi commented: “As one of the leading product design and sport performance brands in the world, Oakley is an incredible part of our portfolio. The brand inspires greatness and this philosophy is recognised by casual and professional athletes universally.
“Our latest Oakley Targetline exclusive continues our sport performance journey, while distinguishing our travel retail channel with new, unique and surprising must-have products.”
