CHINA (HONG KONG & MACAU). Luxury eyewear giant Luxottica Group has partnered with leading travel retailer DFS Group for the exclusive pre-launch of the Burberry B.Monogram sunglasses.
The Burberry B.Monogram sunglasses feature elegant, rounded gold frames, and monogrammed Burberry lenses. The style’s double rim front mimics a pair of butterfly wings, while adjustable nose pads make the pair suitable to a wide-range of sizes and face shapes. The sunglasses are exclusively available at T Galleria by DFS stores.
The eyewear launch is supported by a high-profile online-to-offline marketing campaign in Hong Kong and Macau, which underscores the group’s increased focus on Chinese consumers. Luxottica Group is also strengthening its partnership with retailers in key downtown duty free hot spots in the region.
The campaign features eye-catching displays, heightened in-store visibility and digital amplification through DFS’s website and WeChat account. The promotions can be seen at T Galleria by DFS at Tim Sha Tsui East in Hong Kong, and T Galleria by DFS at the Shoppes at Four Seasons in Macau.
Luxottica Group Global Travel Retail Director Enrico Destro commented, “Having such a long-standing relationship with DFS is truly a privilege and after collaborating with them on several successful pre-launches, we are excited to add another DFS-exclusive with iconic British brand, Burberry.
“This launch is a strategic response to the encouraging signs that we are observing in the region, with travellers making a comeback and increasing spend; and we are thrilled to give them a first look at the latest from our portfolio, before the rest of the world.”