Luggage brand OOKONN rolls into T Galleria by DFS with pop-up store

HONG KONG. DFS Group and Hong Kong luggage brand OOKONN are partnering to launch a dedicated pop-up store at T Galleria by DFS, Canton Road in Hong Kong.

The pop-up store will feature throughout October and will showcase a series of OOKONN’s signature patented round rolling luggage. The pop-up will also offer personalisation services on site, comprising a variety of patterns that can be applied across the items’ body, luggage covers and handles. Chic monograms are also available.

To celebrate the partnership, OOKONN has designed an exclusive luggage edition for DFS. The OOKONN x DFS edition luggage, which features a whimsical red and blue pattern, will be available throughout the pop-up period exclusively at T Galleria by DFS, Canton Road.

The OOKONN x DFS edition luggage will be available exclusively at the pop-up store

DFS will kick off the collaboration with a customer event at T Galleria by DFS, Canton Road in Hong Kong on 6 October. The event will highlight the DFS-exclusive print as well as the range of personalisation services, alongside live drawing demonstrations by OOKONN’s in-house artist who will fly in from Paris for the event.

An interactive artist will also take over the windows at the shopping destination on Canton Road, enticing guests to explore the pop-up on the fashion floor. Stylist and ex-Vogue Fashion Editor Grace Lam will join guests as they consult a tarot-card reader on their next travel destination.

DFS Group Senior Vice President of Fashion, Watches, Jewelry and Accessories Christophe Chaix commented: “At DFS, we know that travel is an intensely personal experience, and the luggage we select to accompany us on our journey is as much a reflection of our personality as the destinations we choose to visit.

OOKONN’s luggage is designed with today’s adventurous traveller in mind

“OOKONN’s distinctive designs appeal to travellers around the world, and the DFS-exclusive print is sure to surprise and delight our customers. We look forward to partnering with more fresh and innovative brands like OOKONN in all our global locations.”

OOKONN Co-Founder, CEO & Creative Director Anson Shum said: “We are delighted to partner with DFS to introduce a brick-and-mortar store for our online shoppers and global travellers. OOKONN is created for forward-thinking explorers and stylish vacationers who crave something unique, and T Galleria by DFS provides a perfect setting to showcase our vision and values.”

 

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