Celebrity-led fragrances Lovely by Sarah Jessica Parker and Kylie Minogue Darling have made their inflight travel retail debut onboard Rwandair.
The fragrances were launched onboard and online with Rwandair as a result of a partnership between The Lovely Distribution Company and inflight concessionaire 3Sixty Duty Free.
The Lovely Distribution Company holds the global licence for the manufacturing, marketing and distribution of Lovely by Sarah Jessica Parker.
It is also the exclusive distributor of Kylie Minogue Darling in the UK, Europe and global travel retail.
“We’re very pleased to add these two fragrances from global icons Sarah Jessica Parker and Kylie Minogue to the Rwandair inflight offer,” commented 3Sixty Duty Free Vice President of Operations Mario Mouarbes.
“Celebrity brands only work long term if the product is qualitative and on target – Lovely and Darling have both received excellent endorsement, so we are confident of their suitability for the Rwandair passenger profile.”
Lovely by Sarah Jessica Parker was launched in 2006 and has been refreshed with a new bottle and packaging. The scent offers passionfruit, freesia and lychee top notes, floral heart notes of lily and boronia flower, with a dry down base of sandalwood, amberwood and vanilla. The recommended retail price onboard is US$49.60 for the 100ml format and US$38.40 for the 50ml.
The Kylie Minogue Darling eau de parfum was relaunched in October 2021 in the UK and Spain domestic markets. This was followed by a wider roll-out in UK and European travel retail in January 2022. The vegan formula was created by perfumer Ilias Fremendis. The recommended retail price onboard is US$41.60 for the 75ml size and US$24 for the 30ml.
Lovely Distribution Company CCO Jacqueline Kissenpfennig added, “These two fragrances will appeal to women of all ages; the timeless classic Lovely and the modern, updated Darling in a variety of sizes to suit every budget. Perfect for self-purchase or as gifts, we’re confident that these two Celebrity scents will quickly prove themselves onboard.”
