CHINA. The Moodie Davitt Report has teamed up with Chinese travel retail information provider DutyFreeExpert to provide a new fortnightly industry information service on WeChat.

i免税中国 (literally ‘Love Duty Free, Love China’) was launched on the popular Chinese social media platform last Friday. It will provide news from the Chinese travel retail and duty free market and on Chinese shopping overseas. It will also bring Chinese readers highlights of the most important international brand, retail, aviation and tourism developments.

Readers anywhere in the world can simply scan the QR code below to read issue 1 of i爱免税中国 or simply click on this link

The Moodie Davitt Report is the world’s leading travel retail information provider. Its website attracts a monthly average of just under 310,000 page views, compared to less than 64,000 for its nearest competitor. Its digital and print offering is also the sector’s runaway leader in reputational, influence and advertising terms.

The title was founded by Martin Moodie and has been a joint venture between Moodie and long-time Publisher Dermot Davitt since 2015.

DutyFreeExpert is published by Jason Cao, one of China’s most respected travel retail executives. Jason held several senior roles at Sunrise Duty Free from 2001 until 2013. He then founded his own company, Shanghai-based Amberich International, providing a range of training, consulting, channel management and headhunting services to China’s burgeoning travel retail sector.

He successfully launched DutyFreeExpert, a WeChat platform service which now attracts 13,500 industry followers, mainly in China. Average monthly views last year climbed to 37,000. DutyFreeExpert has become the most influential Chinese-language travel retail sector media.

The new joint venture deepens a long-standing informal information-sharing service between The Moodie Davitt Report and DutyFreeExpert over recent years.

Jason Cao (left) and Martin Moodie have worked together closely for several years. The alliance between their two companies brings together China’s and the world’s leading travel retail information providers.

“The Moodie Davitt Report is the most famous and professional media in the global duty free and travel retail market, while DutyFreeExpert is the most influential new media in reporting on China’s duty free market from its WeChat platform,” said Jason Cao.

“The joint venture title i免税中国 means Love Duty Free, Love China, and will be a powerful channel to report and highlight China’s key duty free and travel retail market developments, information on Chinese shoppers abroad, and highlights from the international travel retail community. We are excited that readers in China – retailers, airports and brands – will benefit from the launch of i免税中国.”

Martin Moodie said, “The combination of The Moodie Davitt Report’s powerful international reach and well-established reputation in China with DutyFreeExpert’s reputation, market insight, linguistic expertise and proven WeChat following will ensure that i免税中国 – Love China, Love Duty Free quickly becomes indispensable reading in China. Jason Cao is widely respected in China’s travel retail market and we are delighted to be working with him to improve the level of market information to Chinese speakers in this vital marketplace.”

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Footnote: This year’s Trinity Forum will be held in Shanghai on 31 October and 1 November. For details click here.