SOUTH KOREA. Lotte Duty Free has released a video in support of South Korea’s athletes ahead of the opening of the 2018 PyeongChang Winter Olympic Games on 7 February.
Lotte Duty Free is an official sponsor of the event. The video, introduced by Lotte Duty Free CEO Jang Sun-wook, features South Korean boy band NCT (Neo Culture Technology) and Lotte Duty Free shop staff.
It is part of the retailer’s sponsorship campaign for the Winter Olympics. The campaign was launched on 10 December with the official Olympic torch lighting ceremony at Lotte World Tower. The event was attended by the Pyeongchang Organising Committee and Lotte Duty Free President Shin Dong-bin.
The video was filmed at Lotte Duty Free’s head office and the COEX SM Town hallyu entertainment complex. It can be viewed across Lotte Duty Free’s official social media channels and website.
“Our employees voluntarily participated in the production of the video, which extends our wishes for a successful PyeongChang Winter Olympic Games,” said Jang.