SOUTH KOREA. Lotte Duty Free opens a three-day livestreaming LuxeMall Live event today (26 May), which will offer customers the opportunity to take advantage of luxury product discounts. It is the first event in the series – which now extends to its seventh staging – to be held in ‘relay’ over more than a single day.
The event – ‘Luxe Mall Live Super Fiesta’ – will be broadcast on the LuxeMall homepage and app at 8pm Korean Standard Time (GMT+9) on each of the three days.
Highlights on the opening day of the event include special offers on fashion accessories such as shoes, watches and bags from popular overseas brands such as Jimmy Choo, Ferragamo and Coach.
Also on the first day, popular influencer Aori – who has more than 500,000 social media followers – will share product insights and beauty-related information.
On the final day of the broadcast, Paul Smith and Brooks Brothers clothing and sunglasses from Gucci, Tom Ford and Ferragamo will be sold at a discount of up to -72%. All of the products being sold are duty free with domestic customs clearance and can be purchased without the need for overseas departure.
On 27 and 28 May, five show hosts will present who were selected from about 200 entrants in the Lotte Duty Free Show Host Contest. To mark the debut broadcast of these show hosts, Lotte Duty Free has prepared a unique event called ‘Thousand Won Auction’. It features the chance to purchase Tori Burch shoes with starting bids of KRW1,000 (US$0.89).
There will also be a feature in the LuxeMall Live event in which Signiel Seoul [a premium hotel with waterfront views] vouchers will be won from a prize draw by one customer who participated in the broadcast via its comments section.
Lotte Duty Free Head of Marketing Lee Sang-jin said: “In order to reward the customer support for LuxeMall Live, we are going to conduct this event with a variety of products. It will provide good benefits to customers.”
