SOUTH KOREA. Lotte Duty Free has won an International Forum (IF) Design Award for its MyLOTTE corporate branding.

Lotte Duty Free created MyLOTTE in 2016 in order to build a distinctive corporate brand image. MyLOTTE, available in Korean and English, is claimed to reflect the origins of origami and offers a fresh interpretation of Lotte Duty Free’s visual identity. The visuals aim to present the company as an “enterprising and global leader”.

Lotte Duty Free developed its own typeface last year to make its marketing and communications stand out

MyLOTTE branding appears on the retailer’s website, advertisements, business cards and other communications with customers.

This is the second design accolade Lotte Duty Free has won for MyLOTTE. Last year it captured a Red Dot ‘Best of the best’ award.

Lotte CEO Jang Seon-wook said: “The design award won by Lotte Duty Free Shop is a meaningful accomplishment in a difficult period. We will continue our innovative activities to strengthen our global competitiveness through various investments.”

The IF Design Awards, which celebrated their 65th anniversary this year, are regarded as being among the top three design awards in the world. This year there were 6,402 entries from 54 countries. Winners will be on display at the IF exhibition in Hamburg, Germany.