SOUTH KOREA. Lotte Duty Free has unveiled a festive season programme of cultural events, competitions and promotions at its airport and downtown stores.
The campaign will begin on 24 November and continue through to 4 January 2018, as the retailer aims to drive sales over the holiday season.
Around 40 brands, including fashion and accessories from Bally, Coach, Vivienne Westwood, Marc Jacobs and Tory Birch are on promotion, offering discounts between -20% and -80% at Lotte’s downtown stores.
The festive promotion includes the opportunity to win tickets to film and music events. Customers spending over US$2,000 at Lotte’s store in Myeong-dong, Seoul will be entered into a draw for tickets to the Gwanghwamun Sonata.
At the Lotte World Tower and COEX stores, tickets to Hamlet: Alive are on offer. Customers spending over US$700 by 10 December also have the opportunity to attend the movie premiere of With God. VIP tickets for 70 winners (and a guest) to attend the premiere at the Lotte Cinema World Tower Hotel on 18 December are available.
The seasonal programme also includes activities with hallyu (Korean wave) models and the opportunity to collect pre-paid discount cards.
Customers spending over US$300 at the Myeong-dong, World Tower and COEX stores will receive pre-paid discount cards of up to KRW280,000 (US$58).
Those spending over US$150 at either Incheon International or Gimpo airports will receive pre-paid discount cards of up to KRW140,000 (US$129) and KRW240,000 (US$221) respectively. Shoppers spending over US$200 at Lotte stores can also receive additional discount cards by collecting stamps each time they visit.
On 1 December, the retailer will present its ‘Lotte Duty Free Shop 2018 Play Calendar’ at the Myeong-dong, World Tower, COEX, Busan and Jeju stores. The calendar features images of hallyu stars Lee Min Ho, Lee Jong-suk, Exo and Twis that customers can colour in with pencils provided.
The retailer is also running a lottery offering five flights to Vietnam to celebrate the launch of the Incheon-Nha Trang route. Customers only need to spend US$1 at Lotte Duty Free’s airport stores to qualify.
