SOUTH KOREA. Lotte Duty Free has been recognised for both its strong customer service and brand power.
On the National Customer Service Index (NCSI), Lotte was named as the top duty free shop. This award is based on surveys with customers aged 20-59 that had spent more than US$100 in-store in the last six months, who were asked about the quality of service and value for customers.
Lotte has also secured Consumer Centered Management (CCM) certificates for its three domestic subsidiaries in Seoul, Jeju and Busan. As reported, Lotte applied for the certification in April in the hope of securing recognition for carrying out management activities in the interest of consumers.
At the ceremony, which was attended by representatives of over 90 companies, Lotte Duty Free Shop Busan CEO Kim Jun-su said: “Lotte Duty Free is committed to our efforts to establish a consumer-oriented management culture.”
The retailer has also this year been recognised on three domestic brand indexes: Korean Brand Power Index (K-BPI), National Brand Competitiveness Index (NBCI) and NCSI. The K-BPI and NBCI indexes recognise brand power and brand competitiveness respectively.
Lotte Duty Free CEO Kap Lee said: “We are delighted to be recognised for our brand competitiveness by carrying out various activities for the convenience of our customers.”
