KOREA/JAPAN. Lotte Duty Free has continued its international marketing drive by hosting a fan meeting with Korean pop band Twice for Japanese tourists to Korea. The event was held on 11 February at Seoul Sejong University.
The two-hour fan meeting attracted around 500 visitors and included a stage show from Twice. Lotte Duty Free also broadcast the fourth episode of its LDF Original Series, which features the band in its own musical film, set in Guam.
From 16 February, the film will be available in Korean, English, and Japanese on Lotte Duty Free’s official social channels, accompanied by various customer participation events.
The LDF Original Series of short films features various K-Pop artists. Viewings of the previous three, with bands Stray Kids, Lee Jun-ho and Aespa, have exceeded 45 million to date.
The retailer said that this weekend’s event was the first large promotional campaign for overseas visitors since inbound travel resumed following the COVID-19 pandemic. Visa-free tourism began between Korea and Japan in October. According to the Korea Tourism Organization, the number of Japanese tourists visiting Korea has steadily increased since, with 62,000 visitors in November and 84,000 in December.
Lotte Duty Free Head of Marketing Division Noh Jae-seung said: “As overseas travel is expected to grow in earnest this year, Lotte Duty Free also plans to take the lead in attracting tourists.” ✈
