SOUTH KOREA. Lotte Duty Free is extending the wellness range offered through its recently created online direct sourcing mall LDF BUY. The retailer has introduced brands such as Blackmore Milk Thistle, GNC Milk Thistle and Swisse Skin Regeneration.
Lotte Duty Free will offer discounts up to -50% off these lines during a promotional campaign for Chuseok that runs to 22 September. Chuseok is a major harvest festival in Korea, which this year falls on 21 September. Discounts of up to -30% on other wellness brands are also available.
As reported, the LDF BUY platform launched in June to build on the retailer’s offshore logistics infrastructure and product sourcing capabilities. The initial phase of the operation is being managed by Lotte Duty Free Australia, which sources Australian goods with an emphasis on wellbeing products. It provides direct shipping services to Korean consumers.
Shipping takes five to seven days on average from Australia, said Lotte Duty Free. Customers using the LDF BUY app can avail of a KRW5,000 discount on purchases.
Lotte Duty Free said that in future it will expand the product range to other categories. The company also plans to develop an online platform so that international consumers as well as Koreans can buy.
