SOUTH KOREA. Lotte Duty Free has attracted a large incentive group tour from Japan for the first time in two years.
Some 1,600 tourists from a Japanese telecoms company visited South Korea as part of an organised tour, staying for a total of three nights and four days.
Lotte hosted 800 of the group on 13 April at its flagship store in Myeong-dong, Seoul, and the rest of the party visited today (15 April). They were most interested in domestic cosmetics brands, the retailer said.
Japanese sales have been “steadily increasing”, Lotte said, and the large group visit is a big boost.
Following a sharp decline in Chinese tourists since the THAAD crisis, which began in 2017, Lotte has been redoubling its efforts to attract customers from a variety of nationalities.
The company has also pursued an expansion strategy, opening duty free stores in other countries such as Vietnam and Thailand.
