SOUTH KOREA. L’Oréal Travel Retail Asia Pacific has partnered with Lotte Duty Free to launch ModiFace, a new augmented reality try-on makeup service, in travel retail. The partners said it is the first online make-up try-on experience of its kind in the industry in Asia Pacific.
Available at Lotte Duty Free Online, L’Oréal-owned ModiFace’s make-up virtual try-on will enable travellers to apply AR technology to discover beauty brands such as Lancôme, Giorgio Armani, L’Oréal Paris and Urban Decay.
The partners said the move marks a “milestone between L’Oréal Travel Retail and Lotte Duty Free in pioneering a new page in the travel retail beauty industry, to serve customers with innovative services and experiences, and to offer beauty to all travellers”.
L’Oréal Travel Retail Asia Pacific Managing Director Emmanuel Goulin said: “L’Oréal Travel Retail Asia Pacific and Lotte Duty Free share the same vision that online Augmented Reality is becoming key throughout travellers’ journey of product discovery and purchase. Our launch of ModiFace make-up virtual try-on further expands our expertise in beauty tech, and I look forward to revolutionising the travel retail industry with the AR-enabled future we are creating today.”
Lotte Duty Free CEO Kap Lee said: “This deepened collaboration with L’Oréal Travel Retail Asia Pacific is extremely relevant for us, as it will allow AR experiences to be used by millions of travellers around the world. This world-class technology reinvents a traveller’s shopping journey, helping them discover, try and chose beauty products with ground-breaking and innovative services.”
L’Oréal Travel Retail Asia Pacific Executive Business Director Iris Lam said: “L’Oréal Travel Retail Asia Pacific has always been partnering with retailers in the industry to elevate travellers’ beauty experiences. Today, travellers’ expectations are growing and the modern way to elevate the beauty category is through technology to pioneer the best consumer experience. The launch of ModiFace make-up virtual try-on is a significant phase of our digital acceleration strategy. Such innovative beauty user experience unlocks further possibility of personalisation and consumer engagement, reassuring our position as a beauty tech leader in the travel retail industry.”
Lotte Duty Free launched the service at a special event earlier this month at its flagship Seoul Myeongdong store. The event in the Lotte Duty Free Star Lounge gathered VIP customers along with domestic and international influencers, who could view the service on a tablet installed in the store (see images).
In 2018, L’Oréal acquired 100% of Canadian company ModiFace, a leader in augmented reality and artificial intelligence applied to the beauty industry. Its advanced technologies of 3D virtual make-up, colour and skin diagnosis services are used by many major beauty brands. ModiFace is now part of L’Oréal’s Digital Services Factory, a dedicated network to design and develop new digital services for the group’s brands.
